Tag Archives: 70mm

Who Will Save the Cinema?

Kodak_Vision 3A
The celluloid community received its first positive news in recent months when the Wall Street Journal reported on Tuesday that a consortium of studios was negotiating a long-term arrangement with Eastman Kodak Co. to maintain the company’s film manufacturing capacity. The Hollywood Reporter followed up Wednesday with word that the deal was “all but finalized.”

The situation is, of course, rich in irony. The negotiating studios—Warner Bros., Universal, Paramount, Disney, and the Weinstein Company—have been trying for more than a decade to wean their industry away from these very film products, which built and sustained Hollywood over the last century. Kodak, meanwhile, had been striving to transform itself into a desktop printing company under the tenure of recently-departed CEO Antonio Perez, despite the fact that motion picture film remained the declining company’s only profit center. (Speaking of profits, it’s hard to decide which Journal take-away is more astonishing: that Kodak’s film orders had declined by 96% since 2006 or that the film unit was still in the black throughout much of this death spiral. Only in March 2014 did newly-installed Kodak CEO Jeff Clarke discover that demand was dropping sufficiently to threaten film’s profitability. If film manufacture truly remained profitable operating at 15% capacity, perhaps it was a better business proposition than anyone guessed.) Continue reading

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